Media
Press images, press releases, and news about Vroff. Everything you need to write about us.
:quality(85))
Press contact
Are you a journalist and want to know more about Vroff? Contact Peder, one of Vroff's founders:
Peder Holst
Vroff AB
peder@vroff.com
+46 70 740 43 00
Press releases
:quality(80))
2026-05-07
Swedish low-key entrepreneurs challenge tech giants with a new digital office
How do you maintain community, collaboration and job satisfaction when employees don't always sit in the same office? Now the Swedish company Vroff is launching a digital office for hybrid work – a collaboration platform with data storage within the EU that offers an alternative to the global cloud services many use today.
Hybrid and remote work has become a permanent part of working life. According to Statistics Norway, there are twice as many people working from home today as before the pandemic. When teams work from different locations, much of what previously arose naturally in the office disappears – the overview of what colleagues are working on, the ongoing dialogue in everyday life, and the feeling of being part of a culture and community, says Peder Holst, co-founder of Vroff.
- Working remotely is no longer an exception but a structural change in working life. Then tools like Vroff are needed, which reduce the distance in remote work and make it easier to collaborate and maintain an overview in the teams, says Peder Holst.
Vroff is structured as a virtual office where teams work in open or closed digital rooms. Users can see which colleagues are available, what the others are working on and easily get in touch or start a meeting.
You can say that Vroff is like a completely normal office but virtual. The platform is developed based on how people actually collaborate in everyday life, rather than how traditional digital systems are structured.
- Vroff is reminiscent of Slack, Teams and Trello, but in a single system that also meets new tough EU requirements for digital security, says Peder Holst.
EU-based data storage
The demands for control over digital providers and where the organization's data is stored are increasing in line with new European regulations and a greater focus on cyber security.
Vroff's platform is operated with data storage in Sweden and is covered by GDPR. Because the service is operated within the EU, it is also outside US Cloud Act legislation, which means that user data cannot be demanded by US authorities. That makes Vroff particularly relevant for organizations with high demands on data security and control over their information.
The platform in brief
Vroff replaces services like Teams, Slack and Trello
Meetings, chat, projects and calendar are gathered in one place
Enables spontaneous conversations like in a physical office
All data fully encrypted within the EU, built and operated in Sweden
About Vroff
Vroff is a Swedish collaboration platform developed within the privately owned Zápas Group. Behind the venture are the entrepreneurs Peder Holst and Peter Korinek, who since the end of the 1990s have built up several companies in digital messaging and secure digital communication.
For more information
Jens Hollingby-Thorsén, Press Officer
jens@newnormal.se
+46 72 398 57 86
Peder Holst, founder
peder@vroff.com
+46 70 740 43 00
Vroff in media
:quality(80))
:quality(80))
Need help?
Reach out to us, and we'll help you with press images, interviews, or other information.
:quality(80))
:quality(80))
:quality(80))
:quality(80))
:quality(80))
:quality(80))
:quality(80))
:quality(80))
:quality(80))